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Watch the video to gain insights from our guest speaker Dr. Velmurugan, Chief Scientist from CSIR - CRRI, India, as he addressed the Government of India’s aggressive target to halve its road traffic fatalities by 2025. He shed light on the critical need to justify traffic safety solutions based on benefit vs. cost ratios, to reduce accidents and save lives. He also reviewed data on the effectiveness of road safety solutions, and outlined a framework to research into the efficacy of traffic control devices under conditions in India.

Furthermore, our very own 3M expert, Ashish Agrawal explored low-cost and widely deployed delineation solutions in India that can be replicated in other countries. Additionally, he shared information to realise the proven benefits by complying to industry standards, certification, releasing products that meet quality metrics, and the road owners who institute systemic maintenance and audit performance periodically.

Key takeaways:

  • Data driven approach based on effectiveness of adopting road safety solutions such as delineators and median markers in India
  • Pervasive delineation solutions which are low cost, and short-term mitigations as effective traffic control devices
  • Complying to standards, periodic certification, product quality assurance, systemic maintenance and field audits by road authorities, to achieve effective road safety solutions


  • Dr. S. Velmurugan

    Dr. S. Velmurugan

    Chief Scientist, Traffic Engineering and Safety Division, CSIR - CRRI, India

  • Ashish Tarun Agrawal

    Ashish Tarun

    Senior Application Engineer, Transportation Safety Division, 3M India

  • Anoop Hemachandra (Host)

    Area Portfolio Manager, Asia, 3M India

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India - English