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    For eight years, our guest speaker, Peter Frazer, Founder and President of Safer Australian Roads and Highways Inc. (SARAH Group), has been championing the need for road networks and infrastructure to comply with safety standards. During this webinar, Peter spoke about the human side of retro-reflectivity and why lives depend on meeting these standards. Learn how we can further reduce fatalities and serious injuries by showing network managers why the science of retro-reflectivity and continuous improvement, directly benefits the community.

    This session also shed light on key standards that keep Australian and New Zealand road networks amongst the safest in the world.

    Key Takeaways

    • How standards that govern the way we build and maintain our road network have a direct impact on the number and severity of crashes
    • Understand how the science of retro-reflectivity and continuous improvement in road transportation networks can reduce traffic accidents and fatalities
    • More humanistic perspectives on the questions: If we are willing to compromise on standards, what are we saying a life is worth? What if that life is of someone you love?


  • Peter Frazer

    Peter Frazer

    Founder and President,
    Safer Australian Roads and Highways Inc.,
    Sydney, NSW, Australia

  • Michael Holderness

    Michael Holderness

    Application Engineering Manager, Transportation Safety Div., 3M New Zealand, Auckland, New Zealand

  • Application Engineer Brent Bystrom has been with 3M for over 30 years and has focused on 3M™ VHB™ Tapes for the last 12

    Anoop Hemachandra (Host)

    Area Portfolio Manager, Asia
    Transportation Safety Div.,
    3M India, Bangalore, India

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