Homeowners want more from the construction industry
3M conducted a survey of homeowners who had engaged in recent home renovations to learn whether they considered the environment in their home renovation projects during the pandemic.
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3M™ Smog-reducing Granules
Did you know that the average roof using shingles with 3M smog-reducing granules today have the capacity to reduce smog similar to 2-3 trees? We like to imagine a world where all communities are safe, healthy and thriving—where increased energy efficiency, reduced greenhouse gas emissions and access to clean air and water enhance human health at home and at work. Still, nearly four in ten Americans currently live in counties with unhealthy levels of ground level ozone or particle pollution.
Reducing air pollution remains critical to public health, and 3M is addressing this environmental challenge by creatively applying science to help reduce smog and help improve the air we breathe. Learn more about our Smog Reducing Granules.
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Many people uncovered a silver lining to being at home more due to the COVID-19 pandemic, tackling projects at an unexpected rate and reversing industry analyst projections of decline into growth.
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When asked what would make selecting an eco-friendly construction product easier in the future, homeowners highlighted equal pricing, being easily and readily available, and having a direct comparison of features and benefits between eco-friendly options and alternatives.
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Homeowners believe most in the act of recycling and reducing waste as the top activity that will positively impact the environment. Homeowners expect the industry to prioritize the below activities to help create a sustainable future.
- Recycling/reducing waste
- Selecting energy efficient products
- Using renewable energy as a power source
- Choosing materials with recycled content or plant based materials
- Offering more eco-friendly products
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About the 2021 Home Renovation Study
3M conducted a survey with 1,585 homeowners. The results shared are statistically significant (i.e., the results were likely not due to chance). Survey respondents had joint or full responsibility for home decisions, started or completed a home renovation project between May 2020 and April 2021, and the demographics reflect the general population of homeowners over the age of 18. For other 3M studies, check out the State of Science.
The full report can be downloaded here.
Resources
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Mike Holmes's 5 Tips for Picking a Contractor
Have a tough time trying to find a contractor you trust? Mike Holmes gives you 5 important tips for picking a contractor. -
Learn how 3M™ Smog-reducing granules can help clean the air
Watch how rain and the sun pack a powerful smog-eating punch when they meet a roof surfaced with 3M™ Smog-reducing Granules. -
Be Part of Something Big
3M invented the technology that allows homeowners to choose a roof that can remove smog gases from the air with the same effect as trees. Nothing can replace actual trees which is why 3M donated to One Tree Planted to plant 10,000 trees. Join the cause at 3Mtrees.raisely.com
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There are some big challenges facing the world today – and 3M is working to help businesses and consumers affected by them. A new podcast, "What's Next at 3M," highlights this work. Listen and learn more about our smog-reducing products on the next episode!
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Learn more about other 3M Home improvement products
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A 20,000 square foot commercial roof could have the smog-fighting power of approximately 120 trees! Learn about SOPREMA’s ECO3 granule surfaced membrane for low slope roofing.
The brands listed above are trademarks of 3M.
