3M | VAS

Tips & Tutorials

Get the most out of 3M Visual Attention Software

Data fuels creativity. The more you know about how your work will be seen, the better you can develop creative with impact. The better you know how to use VAS, the more fuel you have in your design process.

Below are some videos showing you how to get the most out of VAS and a tool to help you pitch your best work.

Get Started with VAS

Integrate testing and data into the design workflow with 3M VAS. In this video, you’ll see how easy it is to get objective, science-based, feedback on how well your visual content is attracting viewer’s attention with the VAS plugin for Adobe Photoshop. With data at your finger tips, you’ll know if your design is on track to meet your visual goals.

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Refine Designs with VAS Data

Visual attention data on how design components are working to attract, or distract, viewers can help designers make refinement decisions to quickly optimize visual content. Watch Katlyn Echeverri, 3M Design Principal, use data from Areas of Interest and Visual Elements analyses to strengthen a design concept in this segment of Design with Data, an AIGA Design Conference workshop.

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Pitch Your Design with VAS Data

You can use the data from VAS to help present your creative ideas more confidently and keep design reviews focused on performance rather than subjective preferences. Hear how Katlyn Echeverri, 3M Design Principal, uses the VAS reports to support her design recommendation in this segment of Design with Data, an AIGA Design Conference workshop.

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Pitch with Performance Data

Download this PowerPoint template to include in your next design presentation deck. You’ll have slides that help explain the data supporting your design recommendation to your reviewers. You just add images of your specific reports.

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What’s being shared on social

Designers are using VAS and posting their experiences on their YouTube channels, giving us a view of how they use the software to test and refine their work to achieve the highest impact designs.

Explore VAS with Full Stack Designer & YouTuber, Caler Edwards

The first 3-5 seconds are the most crucial in grabbing your viewers' attention and knowing where their eyes will likely be drawn to in those few moments can help you create more impactful designs. In this video, Caler explains how VAS simulates the first glance phase and shares how the insights reports from human-vision AI can help inform your design process while you work.

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Optimize Your Website Design with Caler Edwards, using the VAS plugin for Adobe XD

Watch here as Caler uses the VAS plugin for Adobe XD to help nail the visual hierarchy for his website design and meet his objectives. Leveraging the predictive AI of VAS can help create more informed designs for a more impactful visual experience.

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Adobe Master Instructor Martin Perhiniak uses VAS to improve designs

‘Yes I’m a Designer’ founder, Martin Perhiniak, is a Certified Adobe Design Master and Instructor who was voted a top 10 Adobe instructor in the world in 2015 by his students. Watch along as he uses the VAS plugin for Adobe Photoshop to see how the data can help improve the design of a chocolate package concept so that all the important information is seen by the viewer at first glance.

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Brandon Shepherd shows how VAS can upgrade your design skills

Artificial intelligence is slowly making its way into many aspects of our lives, and people like Brandon Shepherd, professional graphic designer, UI pro, and illustrator, are bringing AI to the creative field to help them improve their visual concepts. Follow along as Brandon uses VAS to simulate what an average person sees in a design within the first 3-5 seconds to help him create the optimal ad for a boot company.

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Epic Package Design with Brandon Shepherd and VAS

Turn your average design frowns upside down. Note how to take package design to the next level with professional designer (graphic design, illustration, and UI) Brandon Shepherd. Watch along as Brandon uses the VAS plugin for Adobe Illustrator to create a fresh and visually appealing package design for a pork company from scratch that nails the visual hierarchy he set out to achieve.

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